Posts Tagged ‘privacy’

Privacy on the Internet

Privacy in today’s world is in a massive state of flux.  Did you know your internet behavior leaks into your physical world, whether you know it or not?  We’ve all heard about the NSA spying but what does that have to do with us?  We predict there will be a radical pendulum swing toward privacy after the effects of no privacy come back to bite enough people.

Do a search on Google and it’s tracked.  Same with Bing, Yahoo, MSN, etc.  Why should you care?

You wouldn’t allow a video camera into your home to track your movements and activities would you?  Okay, yeah, well, the people on those reality shows aren’t the sharpest tools in the shed now are they?  But most people wouldn’t, they just don’t realize what’s happening in the quest to “provide our members a better browsing experience”.  That’s corporate-speak for we’re going to gather so much information about you, sell it or use it, and make you think buying Product A or Product B is more important than just about anything else.

So when you search in the most popular search engines, what you seek can be recorded.  Even more so if you’re logged into Facebook or Gmail or Yahoo etc.  It can be traced to you and that information is recorded, relayed to advertisers and any corporation who buys it.  Well so what?

Maybe it doesn’t matter.  Maybe it does.  What if your credit rating can affect your insurance rate?  Or job offers?  What if you searched on ethical practices for companies and that got back to your boss and you got fired?  Maybe you’re a vocal Republican or Democrat and through this data mining your clients find out and you lose a sale?

We’re not saying be a conspiracy theorist, we just want you to know that you can take some precautions like switching your search engine to sites like DuckDuckGo, Ixquick or Startpage.  You have options, Google hasn’t taken over the world yet.  er, have they….?

Happy computing!

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Facebook and Social Media Privacy and Security

Lots of Sturm and Drang happening out there in the Social Media sphere!

One thing every business owner and actually, everyone, should check is the Privacy Settings within their Social Media accounts.

Guaranteed the recent IPO of Facebook is nOT designed to shield your private information from advertisers and data mining operations.  Be advised.  It’s a good idea to check your privacy settings at least every quarter – that is every THREE months.  No less!  The data mining will at least, at the very surface, direct more advertisements towards you that are supposedly things in which you’re interested.

Odds are good that it goes much deeper than that.  Call us paranoid but it’s kind of a turbulent time in the tubes.  (InnerTubes is slang for internet).  Proceed with caution.

Happy computing!

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Facebook vs. Google

It appears that the two giants are quarreling!  The mystery in Silicon Valley has unfolded to find that it was Facebook who hired a PR firm to plant negative stories about the search engine mogul, Google. 

According to Business Insider, Facebook spokesman stated the reason they did it was because they believe Google is doing some things to raise privacy concerns, but mostly because Facebook resents Google’s attempts to use what they consider their data in its own social-networking service, ‘Social Circle’.

How is Google doing this?  Well, some of the information that pops up under ‘secondary connections’ in Google’s Social Circle is content pulled straight from Facebook. Just as Google built Google News by taking content created by online newspapers and repackaging it, so now they aim to build a social-networking business by using that rich user data that Facebook has collected.

This battle between Google and Facebook represents one of the biggest battles of the Internet Age – whose side are you on?

To read the full article, go to BusinessInsider.com.

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