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SmartPhones = Efficiency & Marketing

Written by Jess
Thursday, 18 August 2011 19:55
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Smartphones change how you do business.  As I mentioned in the last post, you should have them help increase your bottom line! There are at least 4 major business functions that Smartphones can streamline.  Communication and Organization you read about here last week – the second two are Efficiency and Marketing:

Efficiency (Time)

  • Dr. Seuss’s “Oh! The places you’ll go.”  You’ve all read it I’m sure.  We’ll there’s a couple pages dedicated to something we’re all familiar with:  The Waiting Place.  Get familiar with turning that 15-20 minutes of waiting time into answering emails, sending directions or new ideas back to the home office.
  • Need to keep field technicians on schedule?  If your industry-specific software doesn’t have a mobile app, they soon will.  Meanwhile the built-in calendars and links to your mail server’s calendar keep the day flowing smoothly.
  • GPS.  Global Positioning System.  Use for example Google’s Navigator app in place of your GPS but also to calculate distances/time for travel to client meetings or jobs.  Can also help you provide more accurate estimates of job costs while in the field.
  • Use Bar Code and QR Code apps to quickly research or convey information about products, both yours and competitors.  You do have and use QR Codes, right ?

Marketing

  • Check out your own website on a Smartphone.  Does it look good and is it easy to navigate?  It should, because mobile lookups on your business are surging to the lead in all first impressions by potential clients.
  • Update your company Facebook, LinkedIn, Twitter, etc. while onsite or in The Waiting Place.
  • Video or snap a pic of a job you just arrived at.  Upload to Youtube or PhotoBucket with a comment like “Jumpin’ horse feathers! Look at this!”  Keep recording at key points along the wayand then upload the finished product straight to your Social Media sites.
  • Invite your clients to participate and comment in the online “process” of your service.  It builds a sense of membership and loyalty.  Plus it can be kind of fun!

This is a lot, and it is only scratching the surface.  Give us a call if you have any questions or want to know more about your SmartPhone.  We are setting up workshops near you!

 

SmartPhones = Communication & Organization

Written by Jess
Tuesday, 09 August 2011 19:35
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Smartphones change how you do business.  Make them increase your bottom line – there are at least 4 major business functions that Smartphones can streamline.  Here are the first two!

Communication

  • Surprisingly enough, a Smartphone still drags along the 19th century capability of holding a conversation with someone else who is somewhere else.
  • Email is one of the heavy hitters on Smartphones, configuration is relatively pain-free.  Just ask a teenager.  Mostly I use this to respond to what is both Urgent AND Important, leave the rest for your regular computer.
  • Text and Chat enjoy a somewhat blurry co-existence but both allow discreet and immediate communication.
  • Many Smartphones come with the ability to translate voice into text so you needn’t have such nimble fingers.
  • Hey, the Internet is right there.  Research anything at the tip of a finger.  No need to pull out a bulky laptop.
  • Back to eMail for a sec.  We assume you have a “question” section on your website.  Potential customers assume there’s a person in your company just waiting to respond to a question.  Have those sent to your phone and you can present a much more “big company” image by answering quickly.

Organization

  • Your calendar is right there, and the Smartphone is reminding you of what’s next.
  • Your contacts are right there, email and phone.
  • Document managing apps let you take important spreadsheets, presentations and contracts, invoices and work orders “to go”.  And they can often be printed in the field or onsite.
  • You can even take signatures right on your phone.
  • Dictate notes to your Smartphone, record spontaneous totally awesome ideas so they don’t fade away as the next shiny object grabs your attention.

More to follow this week!